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Revenue's Illusion: The Perils of Premature Expansion
The Illusion of Early Success Early revenue, often hailed as the definitive marker of a startup's viability, frequently presents a...
Newcroft Advisory
Aug 15, 202519 min read
The Minimum Viable Product (MVP) is Your First Step
A Lean Path to Market A Minimum Viable Product (MVP) is the simplest working version of a product built to test core assumptions and...
Newcroft Advisory
Aug 9, 20255 min read
Impossible to Ignore
A hard truth for teams building something new You have built a good product. Maybe even a great one. It works. It solves a real...
Newcroft Advisory
Aug 6, 20254 min read
Transparency, Explainability and Trust in Health AI
Why Doctors & Patients Need to See Under the Hood. In recent years, health systems have eagerly explored AI tools, from diagnostic...
Newcroft Advisory
Aug 2, 202512 min read
The Treacherous Mirage: How the Illusion of Progress Silently Kills Healthtech Startups
In the nascent, vibrant world of digital health, an intoxicating cocktail of optimism and ambition often fuels every new venture....
Newcroft Advisory
Aug 1, 20256 min read
Wellness AI Devices: Regulation, Enforcement, and Strategic Implications
A comparative analysis of Australia’s TGA and the U.S. FDA, and how developers, enterprises, and investors can prepare Comparing TGA and...
Newcroft Advisory
Jul 26, 20255 min read
Positioning for the Healthcare Market: A Strategic Toolkit for Tech Companies
Technology moves fast. Healthcare does not. And in that friction lies the opportunity as well as the trap. Every week, we meet founders...
Newcroft Advisory
Jul 2, 20254 min read
Positioning Isn’t Branding. It’s Survival.
In the early days of building a business, it’s easy to mistake branding for the hard part. We spend hours debating colour palettes,...
Newcroft Advisory
Jun 29, 20252 min read
Storytelling Your Brand: Crafting a Narrative That Resonates
Every successful healthcare innovation carries more than a set of features. It carries a story that explains why it exists, how it...
Newcroft Advisory
Jun 13, 20252 min read
Winning Hearts Before Signatures: Stakeholder Engagement in Healthcare
Innovation is rarely about just the technology. It’s about the people who use it, approve it, advocate for it or block it. In...
Newcroft Advisory
Jun 13, 20253 min read
Getting to the Table: Using Technology to Reach Decision-Makers
You can have the best product in the world, but if the right people don’t see it, it won’t matter. In healthcare, access to...
Newcroft Advisory
Jun 13, 20252 min read
Building Trust, Not Hype: What Brand Visibility Means in Healthcare
In the crowded and complex world of healthcare innovation, the term “brand” often brings to mind logos, taglines, and clever positioning....
Newcroft Advisory
Jun 11, 20253 min read
Proving Your Healthtech Success with Clear Metrics
You cannot improve what you do not measure. That principle guided our recent work on defining key performance indicators for each...
Newcroft Advisory
Jun 11, 20253 min read
The Right Fit
Breaking into healthcare isn’t like selling into retail, finance, or tech. You’re not pitching to one buyer, you’re navigating a complex...
Newcroft Advisory
Jun 1, 20251 min read
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