The Right Fit

Breaking into healthcare isn’t like selling into retail, finance, or tech. You’re not pitching to one buyer, you’re navigating a complex system with multiple stakeholders, conflicting priorities, and tight constraints.

That’s why so many early-stage founders and SMEs struggle to move beyond pilots or trials.

What’s missing?

A healthcare-native business plan: one that speaks the system’s language.

At Newcroft Advisory, we use a 4-stage framework to help startups structure their business case in a way that resonates with decision-makers across clinical, operational, and commissioning layers.

👇 Here’s the structure 👇

🩺 1. Problem Fit

Question Answered: “Is this a real problem we care about?”

Align your pitch with system-wide pain points (e.g. staffing, waiting lists, digital gaps)

Use data and quotes from frontline experience, not just market sizing

Reference national or regional priorities (e.g. NHS LTP, ICB mandates)

💡 2. Solution Fit

Question Answered: “Can this actually work for us?”

Provide a use case or working prototype

Back it up with outcomes (time saved, errors reduced, patient safety)

Keep the story grounded in clinical and workflow relevance

🔧 3. Operational Fit

Question Answered: “How would we run this day-to-day?”

Outline roles, implementation support, and training

Include information governance and data handling readiness

Show how you make adoption easy, not effortful

🏥 4. System Fit

Question Answered: “Can we buy and scale this?”

Cost-neutral or cost-saving model

Clear commissioning/procurement pathway

Compatibility with NHS digital infrastructure and care pathways

🎯 If you skip one of these, your pitch may sound impressive, but it won’t get traction.

📩 If you're building in this space and want to sanity-check your business plan, drop me a message, happy to talk.