Independent & Conflict-Free Advice

At Newcroft Advisory, we operate with complete independence. We do not take commissions, referral fees, or financial incentives from technology vendors, platforms, or third parties. Our sole responsibility is to the clients we serve. That means the advice you receive is shaped only by what best fits your strategy, context, and goals, not by hidden agendas or commercial partnerships.

We believe early-stage teams deserve objective, clear thinking, without influence from procurement politics, investor noise, or product loyalty. You get advice that’s honest, strategic, and always in your best interest. That’s the standard we hold ourselves to.

Newcroft Advisory is built on trust, respect, and discretion. We treat every engagement, no matter the size, budget, or background, with professionalism and care. We understand the pressures faced by founders, clinicians, and academic leaders. Our role is to support, challenge, and advise with clarity, not to overcomplicate or overpromise.

We commit to:

Showing up prepared

Communicating honestly

Respecting your time and context

Keeping confidential what’s shared in confidence

Strategy is not just about frameworks. It’s about how you work with people. We take that seriously.